{"product_id":"vintage-primo-pants-st-louis-tape-measure-advertising-cloth-60-inch-pant-leg","title":"Vintage Primo Pants St. Louis Tape Measure Advertising Cloth 60 Inch Pant Leg","description":"\u003cp\u003eBefore the days of the big-box clothing store, men's pants came to the neighborhood shop from makers like Primo Pants of St. Louis, Missouri, a men's pants manufacturer founded in 1919 with its own plant in Versailles, Mo. This advertising tape measure carries their name on a holder shaped like a pant leg, a fun little piece of clothing-trade history for tailor, sewing and advertising collectors. It would look great on a sewing-room shelf or in a tailor-shop display, and it still measures.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDetails\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eKey facts: 60-inch cloth tape with stitched edges, inches printed on both sides, and a chain-pattern end tab at the 60 mark.\u003c\/li\u003e\n\u003cli\u003eThe tape is attached to a brown pant-leg shaped holder with two brass grommets.\u003c\/li\u003e\n\u003cli\u003eThe holder is stamped PRIMO PANTS Manufacturers St. Louis, Missouri.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eCondition:\u003c\/strong\u003e Light age toning and a few small specks on the tape, with slight fraying at the edge of the 60-inch end tab; the holder looks clean. See photos.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eThe photos are part of the description, and it will be packed with care.\u003c\/em\u003e\u003c\/p\u003e","brand":"Primo Pants Manufacturers, St. Louis, Missouri","offers":[{"title":"Default Title","offer_id":51161658654977,"sku":"EI-94833-6f604625","price":14.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0851\/4571\/4945\/files\/mwgjo4h3-1.jpg?v=1794669370","url":"https:\/\/bigfoottradingco.com\/products\/vintage-primo-pants-st-louis-tape-measure-advertising-cloth-60-inch-pant-leg","provider":"Bigfoot Trading Co","version":"1.0","type":"link"}