Vintage Primo Pants St. Louis Tape Measure Advertising Cloth 60 Inch Pant Leg

Before the days of the big-box clothing store, men's pants came to the neighborhood shop from makers like Primo Pants of St. Louis, Missouri, a men's pants manufacturer founded in 1919 with its own plant in Versailles, Mo. This advertising tape measure carries their name on a holder shaped like a pant leg, a fun little piece of clothing-trade history for tailor, sewing and advertising collectors. It would look great on a sewing-room shelf or in a tailor-shop display, and it still measures.

Details

• Key facts: 60-inch cloth tape with stitched edges, inches printed on both sides, and a chain-pattern end tab at the 60 mark.
• The tape is attached to a brown pant-leg shaped holder with two brass grommets.
• The holder is stamped PRIMO PANTS Manufacturers St. Louis, Missouri.

Condition: Light age toning and a few small specks on the tape, with slight fraying at the edge of the 60-inch end tab; the holder looks clean. See photos.

The photos are part of the description, and it will be packed with care.